Sport // 2024
Culture Crossover: Adidas × Dr. Garmentz Basketball
Fashion content creator Dr. Garmentz hosted a pop-up experience designed to bring together the worlds of fashion and basketball. The event created a space where streetwear, sports culture, and personal expression intersected, celebrating the shared influence of style and basketball within contemporary culture.
- Client
- Dr.Garmentz
- Credits
- Event Host - Dr. Garmentz Creative Director - D'nieccio Mitchell Experiential Producer - Christine Mouton Art Director - Edison Chen Event Photographer - Leonard McClean
- Notes
- Photographed on a high-traffic outdoor basketball court in New York City, the event presented a fast-paced, unpredictable shooting environment. Constantly shifting natural light, large crowds, and continuous on-court activity required rapid exposure adjustments, precise timing, and the ability to anticipate key moments while maintaining visual consistency throughout the coverage.
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